Frequently
Asked Questions

SERPAudit is a website auditing platform that analyzes SEO, technical performance, AI visibility, and GEO readiness in a single unified report. We go beyond traditional SEO tools to give you complete visibility across Google search and AI-powered platforms including ChatGPT, Gemini, Perplexity, and Microsoft Copilot.

Submit a website URL and our platform generates a comprehensive audit report. Our scanner analyzes your site across 150+ technical, SEO, content, and AI visibility checks — then delivers a prioritized report with specific, implementation-ready recommendations. Most audits complete within minutes.

SERPAudit offers a free tier for basic website auditing. Advanced features including full GEO analysis, AI citation scoring, and detailed technical reports are available in paid plans. Contact us to learn more about pricing and plans.

SERPAudit works with any publicly accessible website — small business sites, e-commerce platforms, SaaS products, and enterprise websites. Our audit engine handles sites of all sizes and CMS types including WordPress, Shopify, Webflow, and custom builds.

Most audits complete within 2–5 minutes depending on site size. Larger sites with hundreds of pages may take up to 15 minutes. You’ll receive your full report as soon as the scan is complete — no waiting around.

An SEO audit is a comprehensive review of the factors that affect organic search visibility. It examines on-page elements (title tags, meta descriptions, headings, keywords), content quality and depth, internal link structure, and technical signals — identifying every gap limiting your ranking potential.

Most websites benefit from quarterly audits to catch new issues before they compound. High-traffic sites or sites in competitive verticals may benefit from monthly audits. After major site changes — a redesign, CMS migration, or large content update — an immediate audit is strongly recommended.

SEO broadly covers on-page optimization, content quality, and keyword strategy. Technical SEO focuses on the infrastructure that allows search engines to crawl, understand, and index your site — robots.txt, sitemaps, page speed, canonicals, redirects, and Core Web Vitals. Both are covered in SERPAudit reports.

Common findings include missing or duplicate title tags, thin or duplicate content, broken internal and external links, poor internal linking architecture, missing alt text, pages with weak keyword alignment, and unoptimized meta descriptions. Every issue is ranked by impact so you know exactly where to start.

An AI Search Audit assesses how visible and authoritative your website appears across AI-powered search platforms. It evaluates entity recognition, content structure, citation readiness, and authority signals — the factors that determine whether AI systems like ChatGPT, Gemini, and Perplexity cite your website in their generated answers.

GEO stands for Generative Engine Optimization. It focuses on optimizing content so that AI-powered search platforms and LLM-based assistants can more easily understand, trust, and reference your website. While SEO targets ranking algorithms, GEO targets the retrieval and citation logic inside AI models.

SERPAudit covers ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. We evaluate your content readiness for each platform’s specific retrieval and citation patterns — giving you a per-platform visibility score alongside an overall GEO readiness score.

Google rankings measure where your pages appear in traditional search results. AI visibility measures whether AI assistants cite your content when answering user questions. You can rank highly on Google and still be invisible to AI — or vice versa. The two require different optimization strategies, and SERPAudit covers both in one place.

Sites implementing SERPAudit GEO recommendations typically see measurable improvements in AI citation frequency within 30–90 days. Some changes — like improving entity clarity and content structure — can have faster effects, while building topical authority takes longer.

Technical SEO improves how search engines crawl, index, and understand websites. It covers infrastructure-level factors: site speed, mobile usability, XML sitemaps, robots.txt directives, canonical tags, redirect chains, structured data, and Core Web Vitals — all of which directly affect how well your content ranks.

Core Web Vitals are three metrics Google uses to measure page experience: LCP (Largest Contentful Paint — loading speed, target <2.5s), INP (Interaction to Next Paint — responsiveness, target <200ms), and CLS (Cumulative Layout Shift — visual stability, target <0.1). All three are direct ranking factors.

A canonical tag tells search engines which version of a page is the “official” one when duplicate or near-duplicate content exists across multiple URLs. Incorrect or missing canonicals split ranking signals and can cause significant organic traffic loss. Our audit identifies all canonical issues site-wide.

Redirect chains occur when Page A redirects to Page B, which redirects to Page C. Each extra hop dilutes link equity and increases page load time — both negative ranking signals. Google recommends resolving chains to a single direct redirect. Our audit detects all chains and loops with specific fix instructions.